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Paddle Raises $25m to Accelerate Growth and International Expansion

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Paddle Raises $25m to Accelerate Growth and International Expansion

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Paddle funding of $25M has been introduced to gasoline the corporate’s international progress and product innovation. This Merchant of Record funding will assist Paddle develop its enterprise, enhance its merchandise, and meet the rising wants of SaaS and AI corporations.

Paddle, the main Merchant of Record for digital product corporations globally, introduced it has raised $25M from CIBC Innovation Banking and famous a sequence of different strategic updates together with key govt hires and the opening of a brand new Austin workplace. The funding might be used to help Paddle’s continued international growth, speed up progress, and drive speedy product improvement to additional help its enterprise clients. This follows $293M in earlier fairness funding from main companies together with FTV Capital, KKR, 83North, and Notion Capital.

As a Merchant of Record (MoR), Paddle handles funds, gross sales tax, refunds, fraud, and compliance for greater than 6,000 SaaS, AI and App corporations – changing the necessity for a fancy and fragmented fee expertise stack. Paddle helps these companies scale sooner by eradicating operational roadblocks and accelerating their entry into new markets. The funding comes at a pivotal second for the corporate, with Paddle experiencing speedy progress in 2025 because of each the expansion in new AI merchandise, and the opening up of Apple’s app ecosystem to internet funds. This builds on the corporate’s 40% year-over-year progress and displays its accelerating momentum throughout the digital product area.

Led by CEO Jimmy Fitzgerald, previously on the management workforce at ServiceNow for nearly a decade, Paddle additionally at this time introduced the hiring of a string of skilled leaders to the corporate, together with Rich Mason as CRO, International, previously Head of Enterprise, EMEA at Shopify; Stephen Wilcock as CTO, a multi-time CTO at scaling tech corporations in Europe; and Ben Aronsten as CMO, who beforehand led international advertising and marketing at Intercom and served as Director of Marketing, EMEA at Shopify. These senior hires deliver intensive experience to Paddle’s 300+ sturdy workforce throughout places of work in London, Lisbon, Toronto, New York City, and now Austin, following the opening of the brand new workplace.

2025 has additionally seen Paddle additional develop its product providing, together with highly effective new capabilities by way of a partnership with Vercel and integration with RevenueCat. These updates make it simpler for app builders to monetize on the internet and handle subscriptions throughout platforms. Recent coverage adjustments from Apple within the U.S. and EU have accelerated the shift towards internet monetization, drawing higher consideration to Paddle’s means to help digital product corporations as they discover new income alternatives.

Jimmy Fitzgerald, CEO at Paddle stated: “We are incredibly excited about the momentum Paddle has experienced so far in 2025. We only win when those we serve win, and the growth we’re seeing across the market reflects that shared success. We are seeing a huge increase in the number of consumer app businesses choosing Paddle to manage their web monetization, and will continue to invest in this space with the new financing and strengthened leadership. We look forward to building on these achievements through the rest of the year and beyond as we continue to serve thousands of digital product companies worldwide.”

 Sean Duffy, Managing Director of CIBC Innovation Banking UK & Europe, stated: “We are delighted to fund Paddle as it continues on an impressive growth trajectory. In an ever-connected world, it’s important that digital product companies can receive payment from customers in any location without the hassle of navigating multiple payment processes in different geographies. We are excited to support Paddle as it continues expanding its global footprint.”

With this new Paddle funding, the corporate is able to develop its international presence, add new options to its merchandise, and assist hundreds of digital product corporations around the globe.

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